Unity 4 Humanity, Inc.’s industry experts create a unique appraisal based on a number of factors including, but not limited to: brand recognition, commercial use, name length, hyphen/numeric, word count, Search Engine Optimization (SEO), channel history, and available web statistical information. Only “.tv” channels are eligible for appraisal through the Dot TV Guide™.

***Note: The “domain name appraisal service” Unity 4 Humanity, Inc.'s domain registrar The Engine That Can offers is different than that offered by U4H, Inc.’s Dot TV Guide™ experts. The Engine That Can offers a less expensive domain name appraisal for any type of top level domain (TLD), does not calculate as many variables/factors, and provides certifications other than U4H, Inc.'s Global Certification Indicator.