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Adidas TV has Sports to Fashion:
Adidas TV is designed as a “global hub” for video content largely produced by the athletic apparel and accessories giant. Many corporations like Adidas are no longer cramming traditional .com’s with all types of web content; they are utilizing multiple top level domain (TLD) extensions and providing the sort of content people expect to find on relevant domains. Anthony Galima, Unity 4 Humanity, Inc.’s CEO said, “Adidas is well on their way to developing a true
Global Web Presence. Having all video content showcased in one centralized location, and within a Dot TV, the most logical destination for video, Adidas is accomplishing not only what they set out to accomplish, but a number of things they are unaware of.”
One reason Adidas decided to utilize a Dot TV is to cut down on the inefficiencies created by having to manage video separately across dozens of their corporate sites. Tara Moss, Head of Digital Marketing for Adidas stated, “
Adidas.tv is the ultimate brand platform. We are in a unique position to tell so many exciting and inspirational stories; from insider moments with athletes to the thrill of victory at our events. Adidas.tv gives us the perfect brand outlet to turn moments in sport into moments in media; and allow our consumers to take those stories with them in the format and into the environments that they choose.” Many of the videos on Adidas TV feature interviews with top Adidas athletes, event footage, and advertisement campaigns.